Bay Doucet is a Malaysian model, content creator, and the co-founder of LOOOP, a curated second-hand store in Kuala Lumpur that champions sustainable fashion through a consignment-based model.

Before venturing into the world of fashion entrepreneurship, Doucet was trained in graphic design. Her career took a creative turn when she joined Riuh, a curated platform for pop-up stores and creative workshops. It was here that she met Adani Bakhtiar and Emma Megan Khoo, with whom she would later co-found LOOOP. Established in May 2022, LOOOP was born out of a shared passion for sustainability and a desire to provide a platform for pre-loved clothing.

The store operates on a consignment basis, allowing individuals to give their garments a second life while earning a portion of the sale. Doucet's role at LOOOP extends beyond co-founder; she is deeply involved in the store's visual storytelling, branding, and day-to-day operations. Her background in graphic design and content creation is evident in the store's aesthetic and the curated experiences offered to customers.

Under her leadership, LOOOP has become more than just a retail space; it has evolved into a community hub that hosts small-scale events, collaborates with local businesses, and engages in philanthropic endeavors. Notably, the team organized a shopping event for women in the refugee community, providing them with a dignified shopping experience.

Doucet's journey reflects a harmonious blend of creativity, sustainability, and community engagement. Through LOOOP, she continues to inspire others to embrace circular fashion and make conscious choices in their wardrobes.

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